Individual subsidies for your partners: the new advertising cost subsidy module in the Local Marketing Platform

Advertising subsidies or financial support from your local partners for marketing creation and implementation can help your partners to use more local marketing measures and show greater motivation towards marketing. Especially when introducing new advertising measures or marketing channels, such as social media or online advertising, partners may have initial reservations. Advertising subsidies can also help to overcome these and successfully integrate new forms of advertising.

Targeted subsidization

Especially in the case of new advertising measures, it is important to enable a targeted subsidy for precisely these advertising measures or a specific form of advertising. In order to enable these special discounts in the Local Marketing Platform, we have fundamentally revised and expanded our advertising cost subsidy module in recent weeks. Previously, it was mainly possible to distribute budgets to individual users in the Local Marketing Platform and thus enable discounts for the entire purchase. Following the current update, we now offer our customers significantly more flexibility in the allocation of subsidies. From now on, targeted budgets for individual areas, departments or products can be made possible. In addition to the actual budget, individual rules can be created via a set of rules. This allows the head office to specify the exact percentage or amount of a specific product to be subsidized. You can also use group management to assign individual budgets to an entire branch or location by combining several users. These budgets can then be used for purchasing by all users in this group, taking into account the stored rules.

Subsidization of external expenses

In order to be able to subsidize additional marketing expenses or external payments in addition to orders, the Local Marketing Platform now also offers the option of applying for a subsequent subsidy in the form of an invoice submission. In such an application, all relevant information, such as the invoicing party and the invoice amount as well as the invoice document and optionally also copies of receipts, are uploaded in order to receive financial support. The head office can approve or reject this application and thus contribute to the costs.