Show presence in everyday life with the out-of-home module

The high use of digital media, smartphones and the internet means that we are confronted with advertising and brand messages in almost every situation. In the online world in particular, ad blockers and increasing banner blindness mean that less and less advertising is being seen effectively. In order to still attract sufficient attention from customers, attempts can be made to become more present in the physical everyday lives of customers. With the Out-of-Home module of the Local Brand X marketing portal, you can discover a wide range of different types of outdoor advertising and create and book them directly in the portal.

What is outdoor advertising?

Out-of-home marketing refers to advertising that takes place in public spaces. The aim is to reach customers and potential customers in their everyday lives, on the way to work or during leisure activities. This can be done using classic billboards and advertising pillars, which can be found in almost every German city. Here, printed advertising material is placed at highly frequented squares, streets or intersections. A target group can also be defined and restricted by selecting the location. However, if you want to reach an even larger number of people with a printed out-of-home product, you can also use transit advertising. Here, the advertising is affixed to buses or streetcars using stickers. In this way, the advertising travels throughout the city on public transport and is seen by as many people as possible.

Digital out-of-home

In addition to printed out-of-home advertising media, modern, digital alternatives can also be used here. The use of info screens and digital displays means that more and more digital advertising can also be used in urban areas. These can be used in the same way as printed outdoor advertising by placing images and graphics, but they also offer the option of playing animated sequences and videos. This can generate a longer attention span for the customer. In addition, digital ads can be better adapted to the time of day and the location of the screen. This individualization means that a different target group can be addressed in one place at different times.

Advantages of out-of-home marketing

The use of outdoor advertising, especially in the form of videos and animated content, is primarily suitable in places where many people spend time. This is particularly evident at bus stops and train stations. Here, people are waiting for their train or bus and have to kill time. The advertising provides distraction and thus generates as much attention as possible. In addition, passers-by have no chance of avoiding the advertising, as the posters and advertisements in the cityscape are perceived subconsciously. In addition, out-of-home marketing reaches a particularly large number of people with one advertising measure.

Out-of-home marketing with Local Brand X

To make these effective and versatile marketing options available to your partners and local branches, the Local Brand X Out-of-Home module offers the option of booking all types of outdoor advertising directly in the marketing portal. The content can be customized directly, the advertising spaces selected and booked directly via the system. This gives all your local partners the opportunity to effectively immerse themselves in the everyday lives of their local customers. Does this sound interesting to you? Get in touch with us, we will be happy to advise you.