BELFOR and Local Brand X: A marketing platform for all occasions
Who hasn't experienced life's major and minor disasters for which we are usually unprepared? A burst water pipe or a fire can throw even the most relaxed person off course. In such cases, it helps to rely on experts. As one of the leading and most innovative renovation companies in Germany, BELFOR helps both private individuals and companies. BELFOR focuses on fire damage restoration, water damage restoration, leak detection and mold removal. In all these activities, BELFOR attaches particular importance not only to being expertly on site, but also to personally supporting those affected and being close to the customer. With the Local Local Brand X local marketing platform, BELFOR will also focus on personality and individual customer contact in local marketing in future.
Europe-wide marketing with BELFOR
As a company, BELFOR operates in ten European countries in addition to the USA and Asia. The European headquarters in Germany defines the marketing measures and guidelines, among other things. This cross-border marketing implementation and cooperation in different languages and cultures can be a particular challenge for marketing success and brand value. Together with Local Brand X , BELFOR Europe has set up a central marketing hub where all marketing-relevant content and materials are stored and made accessible to the individual managers in the countries. The central marketing department at headquarters thus provides the marketing and campaign plan as well as the individual specifications. Each country can then adopt and adapt these for its local marketing. To integrate the different countries, all users of a country are combined into a group. Editors in this group can then translate the specifications provided into their own language and make them available to users.
BELFOR Marketing Hub
The BELFOR Marketing Hub draws on all modules of the Local Brand X Local Marketing platform and enables cross-media marketing materials to be shared. BELFOR Europe can therefore provide its European companies not only with traditional advertising materials such as flyers or brochures, but also with digital content such as videos or social media posts. In addition, approval processes for special marketing materials can be integrated. In this way, the marketing-relevant processes are all combined and streamlined on one platform in order to work efficiently and jointly on the general success of the brand while maintaining the corporate design. The direct connection to service providers, such as print shops, allows processes to run even faster and more efficiently.